I was sitting with our sales manager the other day, just catching up on how things were going, when she stopped and said, “You’re not going to believe the meeting I just had.”
She started telling me about one of our newest customers, a freight forwarder with a solid operation and a really capable team. As she laid out the details of where they had been versus where they are now, it honestly blew my mind.
It’s a story that doesn’t need exaggeration. It just needs to be told honestly because it highlights a quiet problem that so many freight forwarding companies face without realizing it.
The Invisible Ceiling
This customer had been growing at a healthy pace. Like many forwarders, they were using a well-known Transportation Management System (TMS). It wasn’t cheap, but it worked. On paper, everything looked fine.
But in reality, they had hit a wall.
At around 130 active users, their system started pushing back. Every time they wanted to add a new user, it cost them. Every time they secured more volume, the price tag went up. It wasn’t one big shock; it was death by a thousand cuts, licenses here, add-ons there, and those “enterprise” conversations that never feel optional.
Growth hadn’t slowed because demand disappeared. It slowed because their system made success too expensive. The TMS wasn’t supporting their expansion; it was rationing it.
The Curiosity Shift
Out of equal parts frustration and curiosity, this forwarder started looking for an alternative. They weren’t chasing flashy trends. They just asked one very practical question:
“What happens if we keep growing?”
That’s when they found Logistaas. The budget conversation was short. No dramatic promises, no complicated tiers. Just a straightforward model where growth isn’t penalized.
The Plot Twist
Fast forward to today.
It’s the same company. The same annual spend on their TMS.
But the outcome is completely different.
They now have 800 active users managed comfortably on the same budget that used to cap them at 130.
They aren’t working longer hours. Their processes didn’t become magically perfect overnight. The difference is simply that their system stopped charging them for being successful.
The Real Lesson
This isn’t just a story about switching software; it’s a story about pricing models.
Some TMS platforms grow with your business. Others grow because your business grows. A modern TMS should support expansion without punishment and remove friction instead of monetizing it.
So, here is the honest question my sales manager left me with that day:
If you paid the exact same amount, would you rather manage 130 users or 800?
If that question makes you pause, it might be time to rethink what fair TMS pricing really looks like.
Want the freedom to grow without the penalty? [Book a demo and see how Logistaas scales with your business, not against it.]